This fundraising appeal was sent out for one of my clients at Eberle. The statistics on the appeal are as follows:

Date Sent: 11 January 2012

Weekday: Wednesday

Time Sent: 1:40:13pm

Email Type: Fundraising

Subject Line(s): "Free Movie Tickets to 'Red Tails' in exchange for your support!"

Number Mailed: 9619

Open Rate: 24.2

Click Thru Rate:  4%

Average Gift: $61.30

Number Donations: 166

Unsubscribed: 63

Marked as Spam: 27  

Opens Vs Gives (Conversion Rate): 166/2322 = .07

30 Day NLM: $1.20